OUR TEAM

Strategy runs in the family.

We love solving hard problems.

Perry was teaching his son Logan the language of problem-solving since before he could spell his name. Every night, their home would echo with words like prisoner’s dilemma, aligned incentives, and game theory optimal.

Today, both Goldbergs are motivated by the belief that there’s always a path to success. Their curiosity allows them to find hidden advantages with huge ripple effects — whether they’re playing chess at home or negotiating a million-dollar deal at work.

Leadership Team

PERRY GOLDBERG | CEO

Perry is an entrepreneur, philanthropist, and award-winning lawyer who has dedicated 30 years to helping companies solve big problems.

After studying economics and finance at the Wharton School of Business, where he graduated in the top 1% of his class, he earned his JD from Harvard Law School, where he again graduated with honors.

Perry spent the first 18 years of his career at Irell & Manella LLP, one of the country’s top law firms. Following his time as a partner at Irell, he founded Progress LLP, a boutique law firm that has developed innovative business models to encourage collaboration. Perry has been selected 14 times by Los Angeles magazine as a Super Lawyer, while helping his clients receive more than $1 billion from their IP.

Over the last decade, Perry has established himself as a prolific social entrepreneur, creating companies in healthcare, real estate, and other industries to make the world a better place. Today, he serves as President of E Pluribus University: a nonprofit that develops new models for collaborative problem-solving to address challenges like homelessness and global warming.

Perry lives in Los Angeles with his girlfriend. He is the proud father of two children, including his PONDMOVE partner Logan.

Perry Goldberg Headshot_edited_edited.pn

LOGAN GOLDBERG | CSO

Logan is a branding, content, and media expert who helps startups share their message with the world.

At UC Berkeley, Logan served as the Executive News Editor of The Daily Californian, where he mastered the art of turning complicated ideas into simple, unforgettable stories. He graduated summa cum laude, while earning the 2017 Cal Alumni Association Leadership Award.

As a marketing leader, Logan has helped two AI startups reach “unicorn” status. In his role as Director of Communications at Moveworks, he oversaw a team responsible for telling Moveworks’ story — via brand strategy, content marketing, public relations, customer advocacy, and social media. Logan dramatically increased awareness of Moveworks through partnerships with companies like Microsoft, Slack, Cisco, Pinterest, LinkedIn, DocuSign, and Palo Alto Networks.

Logan has developed a game-changing approach to marketing, which shifts the focus from promoting products to making new fans. This approach has allowed him to generate 75 million impressions, and to publish his work in Forbes, Fast Company, VentureBeat, Wired, and The Wall Street Journal.